For 36 consecutive years, the Architect'24 exposition, organized by the Association of Siamese Architects under Royal Patronage (ASA) in collaboration with TTF International, has been a cornerstone event in the architectural and construction industry. This year, under the theme of "Collective Language," the expo embodies the global recognition of borderless architecture and design, mirroring the rich diversity found in languages worldwide.
Venue and Exhibits
IMPACT Muang Thong Thani, the venue measuring the area of 75,000 square meters, is the host of Architect'24, the stupendous exposition showcasing the royal projects development by more than thousand and single firms from both the domestic and the foreign markets. This extensive range of exhibits materializes seemingly to tell a story of innovation and creativity in terms of architectural development. Through such exhibit, the visitors can experience an up-to-date architectural trend that impact the industry.
Answering to the fact 325,000 guests in six-day period from April 30 to May 5, Architect'24 has absolute economic influence that is probably worth 22 billion baht. Ms. Chana Sumpallung, who was the president of ASA, said that this event is a way for us to show some of the best architecture, the act of building capacity, and to present to the world the state-of-the-art construction technique that we have now. MTSplrt Architect'24 performs a paramount role for the community of professionals, being a place of enlightenment and guidance, where one can find information about the most recent innovations, creative aspirations, and the latest trends in architectural design.
(Photo : Architect'24)
ASA's Anniversary and Commitment
ASA that is celebrating its 90th anniversary, planning to spread the word about the exemplary heritage of the company and take thoughtful steps to the future is the main focus of the association. The meaning will be realized mainly through a number of exhibitions, architectural services and construction items that have been just launched. The theme of "Collective Language" underscores ASA's commitment to promoting borderless architectural wisdom and fostering collaboration among industry stakeholders.
The ASA Professional Seminar 2024, spearheaded by Chutayaves Sinthuphan, offers a platform for professional discourse aimed at supporting architects and designers in the construction industry. Divided into seven zones, the seminar covers a wide range of topics, including community architecture, conservation, future trends, and insights from emerging talents.
Chairing the ASA INTERNATIONAL FORUM 2024, Kulthida Songkittipakdee brings together esteemed speakers from around the world to explore the theme of "Critical Regionalism in Architecture." This forum promises enlightening discussions led by renowned architectural figures, providing attendees with a deeper understanding of regional architectural nuances and their significance.
(Photo : Architect'24)
ASA Collective Experience and Special Activities
Moreover, Architect'24 features the ASA COLLECTIVE EXPERIENCE, allowing architects and designers to share their stories and expertise in an intimate setting. This event transcends barriers of language and culture, fostering new perspectives within the architectural community and promoting cross-cultural dialogue.
Attendees can also participate in special activities such as ASA Collects, an augmented reality game offering daily rewards. Furthermore, the exhibition showcases the works of 12 architects, each representing a unique dimension of architectural language, alongside various member exhibitions and recreational zones.
Impact on Construction and Real Estate Sectors
Supaman Munka, General Manager of TTF International Co., Ltd., expresses optimism about the event's impact on the construction and real estate sectors. With a notable increase in exhibitors, including a diverse range of international participants, Architect'24 continues to solidify Thailand's position as a regional hub for construction innovation.
The Thematic Pavilion, featuring the Best Innovation Award 2024 contest, serves as a focal point for creativity and idea exchange among emerging designers and suppliers. Participants of the Architect'24 2022 will get a glimpse of newly introduced innovative construction materials, while the exhibition will also be recognized as a leader in showcasing cutting-edge innovations in this field.
Although many industry changes have had a major impact on the global construction and architecture industries, it gives space for the development of creativity, working together as well as growth. Thus, as the show keeps on being re-invented according to the demands of changing times, it can still be a source of inspiration for the experts, knowledgeable and the enthusiasts.
