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HBA Launches Studio Division in UAE for Mid-Tier Hospitality Design Clients

By Denise Ayado | Apr 21, 2014 03:19 PM EDT

Hirsch Bedner Associates (HBA), the “No.1 Hospitality Design Firm” for interiors, has recently announced the launch of Studio to cater the UAE and Middle East Sector clientele who are looking for mid-tier hospitality interior design solutions.

Studio is HBA’s award-winning division and its establishment in the Arabian soils promises to provide stylish, hip and innovative design solutions that can accommodate budget and schedule constraints. This proves to be a good news as there is a small number of mid-tier hotels in these regions. The Gulf is currently dominated by luxury hotels that can only cater to high profile clientele.

The Government of Dubai has already introduced a new initiative to address the need for a diverse category of travelers looking for more accommodation options.

Justin Wells, the Director of Studio Middle East said, “Studio has achieved significant recognition in the global mid-tier hospitality interiors space by providing cliens with carefully tailored budget-conscious solutions while implementing rigorous quality control and ensuring adherence to the original design.”

Wells added, “In the UAE and the wider region, there is a growing number of small to medium hotel owners and developers who want to maintain high quality standards but ca’t afford to pay high premiums.” Wells also cited that Dubai and Abu Dhabi already foresee an even increasing number of tourists for the coming years and are preparing to provide more budget-friendly accommodation options.

Studio provides specialized ranges in designs including developments, three and four-star hospitality design, show flats, corporate offices, retail, private residences and restaurants. All of these are offered with flexible yet controlled schedules and costs. The division also has extended services through their brand partners including graphic design, art sourcing and procurement and lighting design.

HBA Studio has currently established several offices all around the world including USA, India, China, Australia and Philippines.

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