Kamala Harris' Campaign Ad Uses Iconic Visuals from Carrie Mae Weems to Connect with Voters
Just after the unity movement from artists during the US presidential debate earlier this year, Kamala Harris appears to be taking notes from these experts herself through an ad campaign.
In her recent advertisement, called 'Kamala's Table,' Harris featured iconic 'Kitchen Table' imageries made by Carrie Mae Weems.
(Photo : Noam Galai/Getty Images for The Gordon Parks Foundation)
Originally created in 1990, ART News shared that the Weems series-inspired ad, originally created in 1990, began airing on October 30 on different streaming and digital platforms vital to states where Harris further needs strong support in.
Also Read: US Presidential Debate 2024: Artists for Democracy Unite To Mobilize Voters, Defeat Trump
What Is the Kitchen Table Series
Weems, not just known for her iconic series, is also an icon herself after receiving the National Medal of Arts last month. The Kitchen Table captures black women around a kitchen table, including the artist herself.
Using this art, Harris is aimed at inspiring working-class Black, Asian, Latino, and women voters to connect with her, especially with an addition of her childhood and campaign trail images. Alongside personal touches, the ad also highlights Harris' key promises, such as family tax credits and assistance for first-time homebuyers of up to $25,000.
The ad invites everyone with a line: 'Pull up a chair. At Kamala Harris' table, there's a seat for you,' emphasizing the Democratic candidate's inclusivity to other American groups, unlike Trump's anti-immigrant policies.
Overall, Harris, the producers and filmmakers of the ad, also commissioned by Communities United, has one goal in mind for this upcoming 2024 presidential elections-to mobilize women and people of color, as well as younger voters.
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