Lady Antebellum Set To Debut Home Collection With Partner Divatex At NY Home Fashions Market Week
According to Digital Journal, the popular musical trio Lady Antebellum has partnered with Divatex, Inc. to produce an Americana-inspired bed and bath line, Lady Antebellum's Heartland Home Collection.
Charles Kelley, Hilary Scott and Dave Haywood have developed the collection with Divatex to bring consumers a line that is an authentic representation of their music, lifestyle and experiences. Divatex, Inc. is a New York-based home textile manufacturer with licensed brands like The Novogratz, Waverly, and Esprit.
The seven-time Grammy award-winning group will have their collection debuted for the first time in New York in two weeks at New York Home Fashions Market Week, September 15.
"We've had the chance to tour all over the country and see some really amazing things that inspired these designs. This collection pays homage to all that is great about American style ... we are looking forward to sharing it with our fans," stated Hilary Scott.
President and CEO of Divatex, David Greenstein said "We are delighted to have the opportunity to collaborate with Lady Antebellum on their new Heartland Home collection that captures the essence of their lifestyle. Lady Antebellum's Heartland Home Collection will offer honest products that fill each day with the enduring spirit of America."
The products will vary in solid colors, mixings of plaid, floral prints, while resulting in "a new heritage of authentic home living that feels true and looks fresh everyday."
With their latest song "Bartender" soaring to the no.1 position on the music charts just a few days ago, their undoubtedly large fan base will hopefully lead the group to further success in the home fashions market! Stay tuned.