Home Furnishing China 2014 decided to take a bold step. Not only will the show focus on trade professions, it also encourages furnishing enterprises to establish and define lifestyles for their clientele. The event will not only focus on developing new independent marketing systems, it will also invest on promoting furnishing companies to attract domestic designers, trade professionals and industry buyers to source out their recent finds during the show.
This year, more international brands will be exhibiting at Home Furnishing China. With its location in Shanghai, the show aims to be represented within the international metropolitan city that has become the gateway to the Chinese market for international brands. Companies from the United States, Thailand, India, and France will be in attendance, making this year’s exhibit the largest international market for domestic one-stop shop.
Home Furnishing China 2014 will also focus on the concept of “design”. The trade show will be integrating design resources from Design of Designers and incorporate social media platforms in promoting the event. This move, they believe, will help them send the message to the Asian market that the latest interior design trends can be found in Shanghai.
With the idea of “creating lifestyles”, the show will also provide social platforms for exhibitors to create real-life designed spaces. Business owners and visitors will be able to learn more about creating opportunities and grasping opportunities aside from being exposed to industry trends.
Home Furnishing China 2014 aims to establish a new brand image and brand positioning. This will include a more enriched and diverse category of exhibitors, high-quality international companies and a wide range of social events.
The show will be held on September 10-14, 2014 in Shanghai, China with the theme “Participating in Shanghai, Sharing International Resource.”
