In a groundbreaking collaboration with Dubai-based developers Binghatti, Mercedes-Benz is set to make its mark on the real estate market by unveiling its first architectural landmark in Dubai. Named "Mercedes-Benz Places," this towering structure is not just a residential complex; it represents a fusion of automotive and architectural excellence, combining the legacy of German engineering with the innovative vision of Dubai. Standing 341 meters (1,118 feet) tall, the hyper-tower boasts a distinctive elliptical silhouette, mirroring the sinuous curves of Mercedes-Benz's ultra-modern cars.
The Intersection of Sensual Purity and Architectural Elegance
For CEO and Architect Muhammad BinGhatti, the collaboration with Mercedes-Benz is a celebration of the brand's century-long heritage in mobility, encapsulated by the core philosophy of 'sensual purity.' This philosophy is reflected in the hyper-tower's minimalist, sinuous curves, reminiscent of Mercedes-Benz's futuristic car designs, including the Vision One-Eleven and the Concept CLA Class. The architectural interiors pay homage to automotive aesthetics, embracing poetically drawn lines and materials such as natural stone, fluted travertine, walnut veneer, and satin chrome finishing.
Sustainability at the Core
In a city already adorned with luxury structures, Mercedes-Benz Places sets itself apart by prioritizing sustainability initiatives aligned with both partners' values. Strategically aligned with the Dubai Integrated Energy Strategy 2030, the hyper-tower aims to reduce carbon emissions by 600,000 kg annually. The rear elevation of the tower is integrated with photovoltaic panels spanning 75 thousand square feet, adorned with the classic three-pointed star logo, generating energy to charge up to 40 electric vehicles daily and covering an impressive 20 thousand kilometers of carbon-free trips. This commitment harmonizes with Mercedes-Benz's Ambition 2039 to achieve complete CO2 neutrality.
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A Holistic Ecosystem for Luxury Living
Mercedes-Benz Places is ideally situated in the center of Dubai, providing unhindered views of the Burj Khalifa and other famous sites. The hyper-tower is envisioned as a comprehensive ecosystem that is distinctly Mercedes-Benz, even beyond its eye-catching exterior. Residents can access various upscale mixed-use facilities, including dining options, sports areas, spas, and non-automotive retail stores. The tower will also provide state-of-the-art mobility options like EV charging, smart mobility apps, ride-hailing, and bike-sharing to enhance the quality of life for its residents.
Architectural Elements and Design Philosophy
Comprising 65 stories, the hyper-tower shall consist of three main elements: the core with horizontally structured balconies, the adjoining lamella structure with dynamic lines, and the closed southern facade with visually striking cladding. The floor plate is tilted 30 degrees to optimize views of the Burj Khalifa, positioning residents in direct visual dialogue with the surrounding landscape. The design prioritizes a seamless blend of interior and exterior spaces through generous floor-to-ceiling glazing.
Mercedes-Benz Places is meticulously crafted with the highest-quality components, embodying a minimalistic yet welcoming ambiance that is both modern and timeless. The design philosophy focuses on balanced proportions, strategic placement of elements, clear graphics, and functional surprises, avoiding disparate design features. Set to break ground later this year, the completion of Mercedes-Benz Places is estimated to be in 2026.
Mercedes-Benz Places emerges as a symbol of the brand's commitment to excellence, seamlessly integrating automotive innovation with architectural brilliance. As Dubai continues to evolve as a global hub of luxury and design, this hyper-tower stands poised to redefine the city's skyline, offering a holistic and curated luxury living experience that embodies the essence of Mercedes-Benz's century-long heritage in mobility.
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