Amazon's Fire Phone is Performs Pretty Well

Amazon's new handheld digital device, the Fire Phone is not bad. Not bad at all. Its solid build, camera and screen quality are one of the features of the phone being praised.

The phone went on sale for $199 with a two-year contract, other wise $650 without the contract.

The phones components and hardware itself seem to be made of very good quality. The screen's images are displayed clearly, brightly and at high definition. The touchscreen is also sensitive and responsive.

When one carries the phone, it diffuses the feeling of holding a toy, like many other smartphones in the market at the moment, but the designs make up for the weight of it. Its curved edges are layered by a material that's softer than that of an iPhone.

The Fire Phone is an extension of Amazon's original environment, which is centered on their products; Amazon music, video and books. Otherwise, it is just like an iPhone, which is also centered on consumption of Apple content.

The phone comes with a year of prime membership, free of charge. Dialing up movies is easy with the phone thanks to its tight integration with prime.

At the heart of Amazon's strategy is the Fire-fly app, which allows one to turn the phone into a shop window from the click of a button. Point at a product, and it will find it instantly on Amazon, adding it to your shopping basket.

This consumer concentrated effort with technology has been Amazon's primary goal for years now, with their Kindle being the prime example, sending its users to purchase heavy amounts of books from the Kindle Bookstore.

The Fire phone's 13-megapixel camera will definitely give Apple's iPhone's camera a run for its money. Its 4.7-inch screen was created for outdoor use.

The Fire phone is yet to be released in the U.K.