Home Furnishings News reported yesterday that Teen Vogue is partnering with Revman International Group to produce a licensed bedding line.
The new collection will be available in the spring of 2015, around the time as the New York Home Fashions Market next season.
From Revman and Teen Vogue themselves, the line will feature designs "inspired by the most current fashion trends" and will be developed with the editors of Teen Vogue, who have a vision and an understanding of their target consumers.
Promotional activity for the brand has already begun; Product images have been released on social media platforms, along with slideshows on TeenVogue.com and in print advertisements in the magazine itself. The goal is to generate a strong amount of exposure and to excite customers about the new and fresh product line for their bedrooms.
According to Home and Textiles today, the collection designs feature "fresh colors, modern florals, dots and stripes, colorful textures, and dip dye techniques. Accents include embroidery details and applique decorative accessories."
Amy Astley, editor-in-chief of Teen Vogue, stated "We are delighted to be working with Revman on Teen Vogue bedding. They have a great understanding of fashion bedding and design and clearly understand the Teen Vogue brand."
The collaboration between the two creative forces may generate a successful new brand and further the process of developing home interior products. Other Revman International brands include Betsey Johnson, Vera Wang, Steve Madden, Nicole Miller, Tommy Bahama, Laura Ashley, Eddie Bauer, and Adrienne Vittadini, to name some.
Products of the current line are available for purchase at beddingstyle.com.
