iPhone 6 Unveiling: What Time Should You Tune In For The Announcement?

Apple is set to introduce new hardware today at its Cupertino event, with the iPhone 6 and iWatch believed to be the highlights of the tech giant's big presentation.

While both products' unveilings are arriving with plenty of intrigue, not everyone can or wants to sit around, watching and waiting for Apple to get to the good stuff. The event kicks off at 10 AM PDT, but Apple will obviously need a bit of time to build some anticipation, so what time can you actually expect the iPhone to make its way into the announcement? While there's no way to know an exact time, Quartz's Dan Frommer has put together a nifty infographic that shows the amount of time it has taken Apple to get to its iPhone announcements at its previous events, giving us a rough timetable.

As you can see here, Apple typically takes about 45 minutes on average to get to the iPhone, but the last three years, the tech giant has taken just 22.33 minutes. That said, this is a massive event for a full-fledged iPhone upgrade with a redesign, so Apple may not be as quick to get to the iPhone as it has the past few years.

Our guess is about 30 minutes, give or take - so 10:30 AM PDT.

So what can you expect from the sixth-generation?

Apple is expected to enter the "phablet" market with the smartphone, offering consumers 4.7-inch and 5.5-inch variants - significant increases from the current 4-inch flagship iPhone 5S. The move is believed to be aimed at some of the company's competitors, including main rival Samsung, who have been offering premium smartphones with large displays for quite some time now.

Aside from it's larger dimensions, the iPhone 6 is also believed to be launching with some enticing specs upgrades.

Rumors for the device include an Apple A8 processor, a Touch ID fingerprint scanner, Near Field Communication for mobile payments, better screen resolution, a 128GB storage option and an improved camera. The same color options offered in the iPhone 5S (Silver, Gold and Space Gray) have also been tipped for the smartphone.

Apple is also rumored to be unveiling a new iPad Air at its event.