Style and interior design are not things synonymous with straight men in the U.S. but two guys are out to show the demographics competance with their new website.
Tariq Dixon and Nick Nemechek, both 27, founded TRNK with the goal of redefining and shaping men's style and décor, according to The Wall Street Journal.
They go out to explore "broader notions of what the male living space can be," Dixon said. In other words, find and photograph incredible living spaces in men's apartments then show TRNK's visitors where they can get the look.
Dale Hrabi at The Wall Street Journal pointed out that design magazines, like Elle Décor for example, are "offputtingly feminie" as well as most retail spaces.
TRNK is distinctly masculine but far from something you see in a "man cave." No floral prints here.
"You will, however, see a few clichés of masculine design-a preponderance of distressed leather and the color brown, the occasional dead animal-but, on the whole, it's a well-curated attempt to help men create spaces that are manly, yet not vein-poppingly so: more Ryan Gosling than 'Duck Dynasty,'" Hrabi wrote.
Some of the trends within the roughly 30 residences that have visited are intreiguing.
Most of them are inhabited by one man and about half had globes. Browns are popular colors and cowhide and leather appear as often as you'd guess they would. On items such as the globes, Dixon told The Wall Street Journal that men often gravitate to decorative objects they can rationalize as functional.
After the two co-founders document a space, they find as many of the items as they can on the Internet and enable visitors to shp for the items from the website.
Even if you think your apartment is already well decorated, the quality of the editorial is totally worth checking out.
