With a record number of launch sales already in the books, it appears Apple's new iPhone models are still the hot buy with smartphone consumers.
Analytics data from Fiksu and Mixpanel (via Forbes) projects 21 million iPhone 6 units have been sold - a substantial figure considering the devices only became available in certain markets about two weeks ago and are still not available in China, the world's largest smartphone market.
These sales are reportedly much higer than those for the iPhone 5S and 5 during the same amount of time following their launches, with the 6 Plus' 4 million sales on-par with those of the iPhone 5C despite not being widely available in stores like the 5C was.
Chinese iPhone 6 reservations hit two million in the devices' first six hours of availability, but as of last Friday, that figure had more than doubled, according to Chinese publication Tencent.
Interestingly, this figure does not show iConsumers in the country greatly favor one model more than the other, with the four million reservations reportedly about split among the 4.7-inch 6 and 5.5-inch 6 Plus. According to the report, online retailer Jingdong has received 1,106,379 reservations for the iPhone 6 and 1,189,083 for the iPhone 6 Plus - giving the larger model a very slight edge.
9to5Mac notes that sales across other markets currently offering the new iPhones suggest the iPhone 6 is more popular than the 6 Plus, so this is something we'll certainly be keeping an eye on once the devices become available for sale in China on Oct. 17.
The launch of the iPhone 6 was expected to spur "the mother of all upgrades" for the Cupertino-based tech giant. In anticipation, Apple reportedly ordered 80 million combined 6 and 6 Plus units by the end of the year.
Both new iPhones pack better battery life, an Apple A8 64-bit chip that allows for 25 percent faster CPU and 50 percent faster GPU performances, new camera features including Optical Image Stabilization and Apple Pay, the mobile payment system that will allow users to pay for products with their iPhone.
